Women as Philanthropists: Gender and Generational Synergy for Effective
Gift Planning
by Margaret May Damen
This article first appeared in The Journal of Gift Planning, Volume 11,
Number 4 - 4th Quarter 2007, The professional Journal for the Gift Planning
Community and Published by the National Committee on Planned Giivng. The article is reprinted with permission of the publisher.

The dynamic role of gender and
generational cohorts in shaping society’s future is a central theme
of discussion, debate and study by economists, historians, psychologists
and sociologists in our nation and
around the world. It is refreshing to
see volumes upon volumes of studies
espousing the ever changing, socially
constructed nature of gender. These
studies have opened a healthy dialogue
about opportunities, expectations
and obstacles—apparent or not so
readily apparent—and about the
impact of the social meaning of
gender on individuals and institutions,
including those in the third sector.
Equally impressive is the plethora
of work analyzing generational
archetypes, fueled in part by the social
metamorphoses in values and virtues
experienced by aging Baby Boomers
who are impatient to lead society and
leave a legacy.
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Attitude of Gratitude
Boom-Generation women destined for good deeds.
November 2006
Halfway through the first decade of the new millennium, donor advisors and charitable-gift planners have a once-in-a lifetime opportunity to partner with highly-motivated, financially-savvy women blessed with the freedom and fortune to effect positive societal change for the public good.
To read more, click here.
Women Baby Boomers May Boost Your Dollars
September 2006
Unlike their female predecessors of the WWII generation, women of the baby boom generation have experienced more opportunities, education and financial independence. According to a study by Thomas Stanley PhD, author of Millionaire Women Next Door, there are 37-38 million women in the baby boom generation. Nine million of these women are business owners who have a net worth of more than $1 million. These figures suggest now is the time to target women baby boomers for charitable giving.
To read more, click here.