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*ARTICLES*

Women as Philanthropists:  Gender and Generational Synergy for Effective Gift Planning
by Margaret May Damen

This article first appeared in The Journal of Gift Planning, Volume 11,
Number 4 - 4th Quarter 2007, The professional Journal for the Gift Planning
Community and Published by the National Committee on Planned Giivng.  The article is reprinted with permission of the publisher.

The dynamic role of gender and generational cohorts in shaping society’s future is a central theme of discussion, debate and study by economists, historians, psychologists and sociologists in our nation and around the world. It is refreshing to see volumes upon volumes of studies espousing the ever changing, socially constructed nature of gender. These studies have opened a healthy dialogue about opportunities, expectations and obstacles—apparent or not so readily apparent—and about the impact of the social meaning of gender on individuals and institutions, including those in the third sector. Equally impressive is the plethora of work analyzing generational archetypes, fueled in part by the social metamorphoses in values and virtues experienced by aging Baby Boomers who are impatient to lead society and leave a legacy.
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Attitude of Gratitude
Boom-Generation women destined for good deeds.
November 2006

Halfway through the first decade of the new millennium, donor advisors and charitable-gift planners have a once-in-a lifetime opportunity to partner with highly-motivated, financially-savvy women blessed with the freedom and fortune to effect positive societal change for the public good.
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Women Baby Boomers May Boost Your Dollars
September 2006

Unlike their female predecessors of the WWII generation, women of the baby boom generation have experienced more opportunities, education and financial independence. According to a study by Thomas Stanley PhD, author of Millionaire Women Next Door, there are 37-38 million women in the baby boom generation. Nine million of these women are business owners who have a net worth of more than $1 million. These figures suggest now is the time to target women baby boomers for charitable giving.
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How boom-generation women will rewrite the rules of philanthropy by Margaret May Damen, CFP®, CLU, ChFC, CDFA
President and Founder of the Institute For Women and Wealth
January 2006

Get ready for a philanthropic revolution. The evolution of a revolution of more than 38 million boom-generation women, the first of which turned age 60 as they made their 2006 New Year resolutions. According to statistical research, a member of the boom -generation cohort peer group born between 1946 and 1964 will celebrate a 60th birthday every seven seconds for the next 19 years. And over half of them are women. Boom-generation women make up 51% of the 77 million boomers who historians William Strauss and Neil Howe in their book “Generations” define as a “generation with a common perceived membership and a common call to destiny.” A common call to destiny magnified in the ‘60's Cultural Revolution and echoed in Betty Freidan's writings and Bob Dylan's lyrics. A cultural revolution led by impatient, passionate and defiant boomers who rallied as Dylan wailed “These times are a-changing.”
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